"Physiotherapy near me." "Dermatologist in Leeds." When patients search locally and your clinic does not appear, you are invisible at the exact moment they need help.
The Three Pillars of Local SEO for Healthcare
Pillar 1: Google Business Profile
See our GBP optimisation guide. Complete it fully, keep it updated, post weekly.
Pillar 2: Reviews
Review quantity, quality, and recency are major ranking signals. See our patient reviews guide.
Pillar 3: Citations and Consistency
NAP must be identical across every listing.
Healthcare-Specific Directories
- NHS.uk (if applicable)
- Doctify
- Top Doctors
- WhatClinic
- Treatwell (aesthetic clinics)
- Professional body directories (GMC, GDC, HCPC)
Website Optimisation
Service Pages
Individual pages per service: "[Service] in [Location] | [Clinic Name]" with descriptions, practitioner info, pricing, FAQs, and booking CTAs.
Location Pages
For multiple areas or locations: specific address, services, team members, and embedded maps.
Schema Markup
Add MedicalBusiness or Physician structured data.
Content for Local SEO
- "Guide to [treatment] in [city]"
- "What to expect from [service] at our [location] clinic"
- Local health news
- Community health events
Monitoring Progress
- GBP insights monthly
- Website traffic from local searches
- Map pack position for key terms
- Review count trends
Local SEO is a core component. See how it works in our complete marketing guide for clinics.
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