When someone searches for a clinic near them, the first thing they see is your Google Business Profile - rating, photos, hours, and reviews front and centre.
The Complete Optimisation Checklist
Business Information
- Name: official registered name, no keyword stuffing
- Categories: most specific primary category (e.g. "Dermatology Clinic")
- Address: exact match to all other listings
- Phone: local number, answered promptly
- Hours: current, including bank holidays
Description
750 characters: lead with what makes you different, include key services, mention your location, and include a call to action.
Services
List every service with descriptions. Helps Google match you to relevant searches.
Photos
Upload exterior, interior, team, and treatment room photos. Add three to five new photos weekly.
Google Business Profile Posts
Post weekly: health tips, service highlights, team updates, offers. Posts appear on your listing and in Maps.
Questions and Answers
Proactively populate the Q&A section:
- "Do you offer evening appointments?"
- "Is parking available?"
- "Do you accept private health insurance?"
Review Management
See our guide on patient reviews and trust building. Collect systematically, respond to every one.
Tracking Performance
Check GBP insights monthly: listing views, search terms, actions taken, photo views vs competitors.
Your GBP is critical to local visibility. See the bigger picture in our complete marketing guide for clinics.
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